Entries by Mark Neese

The Fountain of Youthfulness | Healthy Aging Series: S12 E7

“In advertising, sex sells, but only if you’re selling sex,” wrote Jef I. Richards, a professor of advertising at Michigan State University in 1998. But that was not the first mention of using sex in advertising. In 1871, Pearl Tobacco featured a naked maiden on its packaging. I think there are many advertising agencies that…

Preparing for Your Own Armageddon | Healthy Aging Series: S12 E5

It was May 19, 1980. I had just spent three days on a religious retreat at the Havilah Retreat Center about 100 miles north of Vancouver, Washington. As a religious studies Student-Intern, I was asked to be part of a Deacon’s and Deaconess’ spiritual awakening weekend. They were such wonderful people. Gracious. That’s how I…